WORK
Brand campaigns, global launches, and social-first creative work, that worked.
Tech & Entertainment
Amazon
Led the team for Amazon Ads UnBoxed 2024 — a multi-million dollar experiential event with a 15-person team and brand partnerships spanning IMDB, Twitch, Whole Foods, and Thursday Night Football. Big stage, bigger brand, zero margin for error.
Netflix
Geeked Week — Netflix's annual celebration of all things sci-fi, fantasy, and fandom. Campaign work that turned superfan energy into a global marketing moment. After all, what better way to show your fandom than ink on your body.
Denon
Pitched it, won it, then made work that worked. Denon was a new business win that left with YOY sales growth from the very first campaign. Proof that great audio deserves an audience that can actually hear it.
Visible Wireless
Five years. One million customers. Guided the agency team that built the brand from launch, turning a scrappy Verizon challenger into a genuine disruptor with data-driven acquisition and positioning that made the big carriers nervous. Building a millennial brand meant ditching the playbook — celebrity partnerships, live music events, and experiential stunts that got people talking without a single traditional ad in sight.
Inspire
Clean energy with a story worth telling. Campaign work for Inspire that made switching your power source feel like a no-brainer — not a homework assignment.
Made with Code. Partnered with Pixar, LittleBits, and Girls Who Code to build an interactive platform inspiring young women in STEM. The best ad campaigns sometimes look less like ads and more like a community. I'm proud to show this one to my teenage girls.
Automotive
Infiniti
Signed Steph Curry as global brand ambassador. Partnered with Marvel's Avengers: Infinity War. Debuted a VR experience at Pebble Beach. And oh — the QX50 shipped with the world's first production-ready VC-Turbo engine. Led a global agency team across offices in Boulder, Nashville, and Hong Kong to build a truly global brand — and delivered 11% global sales growth in year one and 50% category lift for the QX50 in year two. Hard work has a way of showing up in the numbers.
Chevrolet
Chevy Runs Deep — a brand mantra that wasn't just a tagline, it was the lens for everything. Two Super Bowls. A Cannes Gold Lion. A Bronze Effie. The Chevy Game Time App hit iTunes Top 10 and ranked #1 in Super Bowl social buzz. Then the Volt campaign tripled sales with a 206% YOY increase. Every piece of work, from the biggest game day stage in the world to a scrappy electric car nobody believed in yet, ran through the same idea. That's what a real brand platform does.
Consumer Packaged Goods
Jameson
Irish whiskey with a globally beloved personality. The brand didn't need reinventing — it needed fuel. Campaign work that helped one of the world's most recognizable spirits get even harder to ignore.
Noosa Yoghurt
The yoghurt that makes other yoghurts feel bad about themselves. Campaign work that leaned into Noosa's irreverent, unapologetically premium positioning — because "it's Australian" only gets you so far.
Icebreakers
Broadcast TV, digital, and social campaign work for Hershey's gum and mint brand. Turns out the best way to break through in a crowded category is while riding a unicorn.
Twizzlers
You simply cannot take yourself seriously while eating a Twizzler. Campaign work that leaned all the way into that truth — because a brand this unapologetically fun deserves creative to match.
Outdoor & Sporting Goods
Trust for Public Land
Brand identity and campaign work for one of America's most important conservation nonprofits. TPL protects land for people — parks, trails, and natural spaces that communities actually use. Work worth doing.
Altra Running
Open toebox shoes built for a wider footshape — and a brand that understands running gives you as much space in your head as it does for your feet. Full-funnel go-to-market strategy blending performance credibility with brand storytelling for an audience that definitely considers running for fitness of body and mind.
Classics
TiVo
Got to work with two of my childhood heroes from the 49ers. TiVo was the original disruptor — the device that changed how America watched TV and made ad agencies everywhere very nervous. An ad so breakthrough, people still talk about it today.
EA Sports
Developed the 'How Does It Feel?' campaign across Madden, Tiger Woods PGA Tour, NBA Live, and NCAA Football. A Madden NFL 07 launch that generated over $100M in first-week sales. The line between gaming culture and mainstream culture was never the same after.
